Yes, its a little random that there is a fruit and veggie shop right in the middle of Stanford Shopping Center (because it is home to designers and store like Macy's and Nordstroms) but thats why we love it. No, thats not why. Sigona's prices do match the location: things are very expensive. Oh, except for their oyster mushrooms. For some reason they actually have a really good deal on their oyster mushrooms. But there is a secret to this place, a secret shelf! There is one single little shelf where they put "clearance" items. They mark down some random fruits and veggies, and this is the real deal. It depends one when you come and if you're lucky but sometimes you can really get a l ot of good stuff. Oh, also they have samples of stuff everywhere: oranges, mandarines, berries of all sorts, mangoes, nuts. You can come up and try a little of everything.