My wife and I purchased a 2011 Ford Edge Limited AWD from Bill Pierre Ford on Sunday, 12/04/2011. The vehicle is used with approximately 25,000 miles on it. After we got home we found out we were lied to about the vehicle being "fully loaded" and also found it advertised on Auto Trader for 3k less than what we had negotiated down to. It was also within $300 of their "invoice" price. I decided to go back into the dealership on Monday.
A sales manager (Joe) claimed that he wasn't aware they were advertising on AutoTrader but that they would match the price. I brought up the rest of the discrepancies that we discovered and his only excuse was that “fully loaded” can mean a lot of different things.
Joe then told me AT pulls from their inventory online and calculates what AT thinks is a fair price. He said they had no control over it. This was after he had told me 15 minutes prior that he wasn’t aware they advertised on AT. This really sounded suspicious to me, but since they were going to match the price, I decided to let it slide.
On Tuesday we went back in and a different sales manager (Jason) talked to us and reiterated the story about Auto Trader and told me he would need to adjust the price of the trade in lower to match the price. I told him that was not acceptable and that after being lied to they needed to make it right.
He caved and left to go get the paperwork ready. While he was gone I went to ford.com and did a search for Certified Pre-Owned inventory directly on Ford’s website. I found the exact vehicle listed on yourfordpco.com (Ford’s own site) listed for $31,877. This made me livid and after we signed the paperwork I decided to start asking around.
I received confirmation from two other Ford dealers in the area that the dealer HAS to set the price on Auto Trader and that there is no way an “auto calculated” price would ever be listed on Auto Trader.
In closing, stay away. They lied at least 3 times, over charged for warranties and showed potentially false "invoice prices."