A lot of gift shops seem to have varieties of the same ol' thing. "Hey Jude" is not one of those stores. I always find myself laughing and saying, "that would be a perfect gift for so and so" or with a big grin on my face, finding something for myself that I impulsively have to have (which is always fun). Hey Jude is my only "must stop" when I'm in Half Moon Bay. Love it!