Every time I go into All For Kids with my kids, we leave with armloads of books. We go there because I know that they will have that unique gift or just the right book to answer a need or interest in my family (when my daughter wanted to know more about anatomy, for example - try explaining that to a 3 year-old without an age appropriate book!). The service is wonderful. They are happy to help you find just the right book for that special situation. And while we are there looking for a specific book, we find many other treasures that we won't find in any of the big book stores.