The name "Perfect Wheels" comes from the owner's philosophy that hand built wheels are superior to machined wheels, in terms of performance and durability and ride quality.
Larry, the owner and (I suppose only) mechanic and shop keeper, provides personal repair, fitting, and builds.
The shop is small, and there isn't much in the way of accessories or apparel. However, there are a variety of bicycles on the wall and in the window, which incorporate a wide range of options for different riders. The builds are targeted to commuters, touring, casual and performance-minded riders.
If you buy a bicycle (or just a wheel), everything is customized by you, and built by Larry, the owner.