Historically, we always stick with newspaper ads or direct mail. Over the past three years we've added online ads to our marketing. Our new logistics manager suggested street teams. In his previous position with a competing company he used street teams with great results. I wasn't entirely convinced it was the way to go but, opened up to the idea. James suggested a company he's used many times before. My thoughts were to get folks internally... perhaps interns, etc. James convinced me otherwise primarily for liability reasons.
We hired Local Flyer Distribution at James' suggestion. Immediately, I knew he was right!!! The response rate could not have been imagined. We turned passive advertising into an experiential marketing campaign for a fraction of the cost. Bottomline I'm a believer!!!