This is the newest store to hit our local mall and the little girls are going crazy over it. But parents beware. You drop your girls off and let them pick out jewelry, put on makeup, new outfits, and they learn a dance. Then they go into the front of the store, so those walking by can see, and they do a dance while all dolled up and wearing midriffs. I am really outraged at this shop as I have seen some really little girls in here (4 years old.) I know that they do piercing as well.