This store rocks. It's like walking into an old time mom and pop store where the owners and family run the store. They really care about your needs whether it's comics, gaming, or CCG tournaments. The owner, Jim, really knows his stuff, in fact, there isn't alot you can't ask this former Bio-Physicist turned Comic and gaming guru. Saturdays are where its at and the store can become really crowded and has a real energetic buzz in the air from the kids to the adults playing in the tourneys. Wednesdays, new comic days are fantastic, with Jim, Marina, Kelly, Nick and Bryan working hard to make sure all the pulls are ready for the regular customers and that all questions are answered for the new customers. The best thing about this store is they aren't after your money, they want your business, and definitely want you to come back. They will give you an honest answer and you don't come by that kind of honesty in this day and age. This store has recently expanded to accomodate the crowded Weekend sessions and I am sure that the Comic crowd will welcome this space too. If you really want to check out the flavor of an old time San Diego Comic Store since 1974, you should check out the conveniently located Artifex Entertainment off the 15 freeway. They really are friendly, and will tell you where to get what you are looking for if they do not have it. How's that for service? !!!!