I always associated Levi's with low-end products and jeans at that. I buy the Levi Strauss Signature line from Target. Then over the holiday break I went to Atlantic City. I discovered this boutique (the first I've ever seen) that stocks Levi's denim: jeans, coats, cotton t-shirts. The environment reminded me of Abercrombie & Fitch or Banana Republic. It was casual and California-like. The clerks were bubbly and ready to help. Two different salespeople offered to help me find my size- without me asking for help! The store was dark, but it felt upscale. I saw all sorts of Levi's I had never seen elsewhere, at prices I had never envisioned paying for Levi's, that is. They had all sorts of wrinkles and fades, colors and cuts. This is a shoppaholic's paradise for jeans! It is more of a teenagers' store though. The sale items were affordable, but the full-priced stuff was out of my league. It was more than I'd pay for jeans. ($90 around) Maybe if I had hit the jackpot on those nickel slots... If you go they're in the Pier at Caesars.