Cupcake Royale attracts a range of people from 20 somethings with their laptops to moms with kids. The cupcakes look fun with a range of icing colors. I was disappointed with the taste of the cupcakes. I have made better ones at home with store bought mix. The cupcakes are about the size of what you might make at home and at $2 bucks a pop are not worth it to me. The coffee is what draws me in with the standard espresso fair. Cupcake Royale serves Cafe Verite coffee which has a nice strong flavor.