I like Verite not only for it's unique ambiance, but also because they just plain make a good cup of coffee. I don't find them particularly friendly or exceptionally comfortable, but their store is nice enough, with fun artwork sometimes from the local elementary school, and there's really nothing wrong with the location or decoration. Plus I like a company that takes a great cup of coffee seriously, both taste-wise and aesthetically, and though I haven't tried the cupcakes, I hear they are pretty outstanding.
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