Our doggie goes here once a week for "daycare". And he just loves it - he is always eager to go in. Our guess is that he thinks this is what we do when we go to work every day.
Dogs are segregated by size into two groups, get their own food, and get a report card noting anything out of the ordinary. Aggressive dogs are not allowed. Our miniature poodle has been going weekly for more than two years and has never gotten injured or sick.
Another advantage is that they do boarding. This is great because he thinks of it as a "fun place", so the boarding doesn't bother him much. We just don't let him see us bringing in his bed and food!
New owners took over recently, but this doesn't seem to have affected service - which is a good thing!