Vegetarians steer clear... this churrascaria style restaurant is for the carnivore types only. For those who don't understand what churrascaria (a South American barbecue) style is; I'll explain. You don't get a menu, you don't choose a meal. You just bring an appetite and the meat loving side of you and sit down with your plate and a color-coded "coaster." One side is green and the other is red. When you're ready to eat, make sure it's green side up. Shortly thereafter, a fairly steady stream of servers come by with a 2 foot spit that's skewering all types of meat, be it beef, pork, turkey, and so on prepared in all sorts of ways. Your veggies needs are met though; served family style and always refillable. When you or your plate get too full, just flip the coaster to red and you won't be bothered by these wonderful purveyors of meats. Feel free to "go green" when you see something interesting. You will also see them comy by wheeling a conference table to your place setting with things that can't be carried via their swords such as shrimp, lobster, and salmon.
The environment/experience is worth it all on its own, but Churrascaria Plataforma combines a fantastic decor and the food itself is EXCELLENT. It's moderately priced, given the experience and quality - figure $60-$70 per person to include the meal, a round of drinks and a low-mid range bottle of wine.
A must for all Manhattanites.