You don't have to buy a custom motorcycle to go there, but off course you can if you want to. They have a limited selection of custom built choppers and offer their own merchandise like t-shirts and hats. They also carry parts for motorcycles and accessories like helmets and other things. We like to take our bikes there to get an oil change done and they are very helpful if you seem to have a problem with your bike. Their prices for service are very reasonable. Service is very fast and satisfying. They have an open house with cookout and motorcycle contest once or twice a year.