I love this store. I rotate my weekly shopping among three stores: Thriftway, Central Market and 99 Ranch. They each have their strong and weak points.
99 Ranch can be crowded and often has long lines at checkout. And they are limited on some things that we tend to take for granted - breads or cheese. And, as mentioned elsewhere, you want to sort through the produce carefully.
But if your like me, and want to add a lot of diversity to your dinners at a low price, this is *the* place to shop.
You can find spices you never heard of. Squid tubes for stuffing. Abalone-flavored ramen. Duck feet (I use them to make duck stock). Fresh seafood (some of it still swimming around). Thin sliced beef short-ribs. Bitter melon. Dozens of varieties of Kim Chee. Coconut vinegar. Durian. Garlic chives. Lime leaves.
I love to cook, and I love trying out new things. This place is paradise for someone like me.