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Apple store experience - Review by Alexandra D | Apple Store

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Apple store experience 9/15/2006

I love macs. They're so much simpler to figure out than PC's and if you work in any sort of creative field, the software you can run on a mac is so helpful (ie: Photoshop, Avid). So being a fan of their computers, I bought an iPod about 2 years ago. It broke this Tuesday so I went over to the new Apple store on 5th and 58th. The store is so modern and neat! You enter through this glass cube above ground and descend a spiral staircase to the store below ground. While they have lots of sales people on the floor to help and their tech support is open 24 hrs. I had a bit of a troublesome experience. I made an appointment for 6:40pm to see a technical and arrived right on time. However, no one told me I had to check-in with this guy walking around carrying a laptop. He had no sort of badge on to distinguish him from the other employees and there were no signs with instructions that I had to see him first. So I checked in late, when I was in fact on time. Then I had to wait another 30 min before I could see someone! Why make an appointment if it will not be honored? Also, there is basically no seating available so a small crowded stood hovering around the help desks. Turns out my iPod is totally dead and I have to get a new one =( They've started this great program where if you have a non-fixable iPod you can exchange it for a new one at a 10% discount. With such wonderful customer options like this, why can't this Apple store find a more efficient and informative way to service customers? more
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