Don't let that name throw you off... It is not a payless type place. The prices are sharp but they carry great clothes.
I take my neice to this little store every time she visits. They always seem to have something that makes her jump up and down. It so painless, 15-20 minutes and I'm her hero.
I think what they do is offer a few items from the most popular trends... Like a running top 20 or something. But somehow they do this at great prices and they seem to get new merchandise very single day.
I think it's great that you son't have to go to a huge shopping center or mall. In fact I would say you are better off here.
Too bad it's not a store for Men... Maybe one day.