When I was little, going to the dentist was not just a chore, but a duty. It seemed like yet another affront on happy childhood geared towards "character building". I come from a military family, and since I was the oldest of five, there was a certain expectation that I should grin and bear it to set an example. Fast forward some 20 odd years with kids of my own, and I worried that I would be forced to ship them off to character building camp as well. I don't know if something changed in the way they train the doctors, but my kids had fun at World Of Smiles. I was shocked! Especially since I had been affected by a somber attitude all week like some mom sending her kids off to war. But the staff treated them so wonderully, and made them comfortable at every turn - never pushing too hard and keeping them engaged. When my daughter asked why they weren't going to tickle Mommy's teeth, I sort of wished they would. I highly recommend this office for your kids!