It took me forever and a day to find this place just because it's hidden. It's really small. Another thing is that Santa Monica Ave is a long strip of a street and forks many a times. Just note that it's not located where the big street is (the one with 4 lanes) but it's in a smaller street next to the whole Wilshire/Rodeo.. Rich part of BH is. But enough about the location, the place has really good cupcakes and make certain cupcakes on various days. They always make the standard Red Velvet and Chocolate everyday but on some days, there are Orange, Strawberry, etc. The frosting is delicious and the cupcake is cute to look at but $3.00 for a cupcake is just crazy. Plus, after awhile, it's too sweet.