I love Whole Foods and wish they would open one closer to where I llive because this one isn't exactly convenient to the northern burbs! But I go when I can for the freshest, highest quality produce (much of which is organic), the readymade pasta sauces, the cheese, the breads, the whole grain products and other goodies in jars and cans! It just all looks so good! They often have free samples out of several different things and I invariably end up buying at least one just because it tastes so good. Great marketing ploy!
The checkout is quick even when the place is crowded, which it usually is. Parking is tight and there is a lot of moving traffic in the lot.