Moe's Southwest Grill is based upon the same premise as Baja Fresh (see my review) - fresh food prepared to order. The thing that makes Moe's different is the attitude - fun & boisterous. You will be greeted with "Welcome to Moe's!" by the staff each time you come in the door. The menu items all have hilarious names that reference pop culture - the Art Vandalay burrito (Seinfeld, anyone?), the Sherman Klump quesadilla, & The Full Monty taco for instance. Even the company website is eye-catching & fun.