Best Buy feeds on the ignorant. The corporate policy is basically this: attract people with "deals" on things like dvd players and TVs, and then get them to buy the accessories and cables. Why, you ask? Because of the high markup. A video cable costs Best Buy roughly 15 to 50 cents. They then charge you around $100-$150 for the "premium connection cable". If you have any knowledge about technology, you know this is not the place to go.