I loved this store when I was pregnant the last time. It is so nice because there is really no other maternity shop in the area except for the really expensive designer boutiques. Before Motherhood Maternity opened in San Luis Obispo, I had to travel an hour and a half to the closest one. Motherhood Maternity has really cute maternity clothes that don't look frump or "maternity" at all. They have some trendier stuff and also some more conservative stuff. It is all really cute and the prices are great. I never really understood the concept of buying super expensive maternity clothes when you will only wear them for a couple of months. Motherhood makes it affordable to look cute throughout your pregnancy.