Target is definitely a better place to shop compared to the other Big Box retailers in the area, such as KMart and Walmart. It's cleaner, the customer base is much nicer, and they have a nice Starbucks/Fast Food place in the front.
I don't necessarily like the traffic surrounding this location, but it's not really their fault.
Target's own branded merchandise is of a better quality than the other retailers. Additionally, they run great sales. After holiday sales are good, as well as their sales on their special merchandise. Recently, their world bazaar was deeply discounted and led to some great deals.