Forever is my favorite brand. They design the latest styles and trends. They offer unique pieces inspired by the over priced designers for a fraction of the cost. They don't have many sales deals which is the only draw back I can think of. This store is filled with isles and isles of varied styles for pre teens to younger women. They also sell some jewelery and hats, and lingerie. My favorite thing about them is they sell lovely Grecian style's, vintage inspired fashion and a mix of punky plaids. A mix of everything!