They have only been in Oakland for a little over a year, but they seem to be fairly popular. I have eaten there a few times, and I thought my sandwich was good, BUT I think they are very expensive and not worth that amount of money. For the price that you will pay for a small sub and a drink, you could eat a much larger lunch just about anywhere else in Oakland. I also think that Uncle Sam's, just down the street, has much better subs and a lot more variety. I suppose that it is nice to try every once in a while, but I hate to break the bank for lunch, especially with so many other more reasonable options available.