Sher's is a bridal dress shop that you WANT to like. It is located in a cute old house on a tree-lined street. You get a ton of personalized attention. They take you upstairs to try on dresses in this big room with big mirrors. You feel like a little girl playing dress up at home.
What I didn't like about Sher's is this: a) the saleswoman got really pushy and snippy when we didn't buy; b) you don't really get to pick out what dresses to try on yourself (the saleswoman brings out dresses she thinks you'll like based on your stated price range and style requests); c) the dresses I did see were not from the most recent collections, but rather from a few years back; and d) the prices were quite a bit higher than those you can find elsewhere.
Sher's, by the way, also offers a small selection of bridesmaid/prom dresses, too, but I did not stay to look at these for very long.