I got to shadow one of the guys on a sales trip and I learned a lot about the way this paper works. I was very impressed to see that one used car company had an ad where they had 8-12 cars shown. After what I *think* was just a few weeks (less if not just a few), but when we went back through, they had sold 4 of the cars pictured. Coincidence? Doubtful. I think this ad business really works. They do used cars, boats, classifieds, etc. Prices vary depending on ad size, color/no color, etc.