This is a Regal Cinema theater, and it is conveniently located near Madison Square Mall. It offers the usual stadium seating, and shows most of the "big" movies. It's pretty clean and nice, but being so close to the mall does have some drawbacks. For one thing, it is overrun with kids on the weekends--kids that are probably too young to be out unchaperoned, so their parents dump them at the theater while they go to the mall. Or maybe the parents think they'll be safe there unsupervised. 10-12 year olds, mostly. It can get a little annoying, especially when they act up during the movie. Parking isn't a problem unless it's near a big sale time like a holiday--then it's a nightmare. I probably like Hollywood 18 better, but MS 12 is more convenient for folks in Madison.