I refuse to pay full price for greeting cards from major brand card companies. Some full priced cards can run you $5 or more easily. When I discovered the Factory Card Outlet, I was happy. All of the cards in the store are deeply discounted so it makes card purchasing easy on the wallet. I've found if you wait until after any particular holiday you can get cards even cheaper because the mark them down to move out the door. This is a great time to stock up on cards.