I happen to like pudding and rice pudding a lot, but recently took friends here who don't even like rice pudding and loved the place. It is expensive ($5 without a topping for a small, though a small is enough to share), but I guess for NYC it's not a total outrage (and you'd probably pay about as much for ice cream). The place is a total gold mine and is usually rather crowded (they do have a decent amount of seating, and if the weather is okay there are some benches at the dumpy park across the street). The array of flavors is fun (fruity things and cheesy things and chocolatey, etc.), and you can be creative with their assortment of toppings. My biggest complaint is that their takeaway containers, while lovely to behold, are made of a very thick plastic and seem environmentally unsound. The spoons are funky, too. Place is very clean.