I went to Build-A-Bear with 4 kids today. I thought it was a lot of fun. They are geared toward kids and gave them stickers and just waited patiently while they picked the things they wanted.
Their stuffed animals are cute. Some of them are less expensive ($8) and the bigger ones and the well-known ones are more expensive (up to about $25). Then they have sounds you can put in, some are about $3, and some are more.
Most the clothes are about $5 per item. They look like baby clothes, but they do have little slashes to get the animal tails out.
Maybe it's a little pricey when you have 4 kids, and they pick the nicer bears to build, but they loved it. The store is targeted at kids and they have so many different things to choose from.
We ended up with a roaring bear, a monkey noise making bear, a mooing dog, and a barking dog.
I would take kids there again. I enjoyed it as much as they did.