So I'm originally from the Seattle Area so I thought there is no way I'm going to like this over my Starbucks. However I was pleasantly surprised. The taste of the coffee is much different a little bit sweeter and not as strong as Starbucks. I think they are geared more at younger adults as they have a lot of blended and sweet drinks. Although they still have the normal lattes and stuff. I love the white chocolate dream which is a blended drink. The only thing that bothers me is the staff never asks if you want your drink iced or hot and they are listed under both categories. So they assume you want hot unless you specify and I always forget so just remember.