Okay so this may be cheating because I used to work here, but I have to say that Fry's is probably the best electronics store anyone can go to. Though the service may be rough around the edges, it is the products (and they're prices) that really count. Right? A new sale ad is always everyday of the week except for Tuesdays and Thursdays, if I remember correctly. Friday, Saturday, Sunday, and Monday ads are usually good through Tuesday. Wednesday ads are usually good through Thursday. I know that the constant long lines may be a little intimidating at times, but remember that there are usually at least 10-15 registers open. And on the weekends and during big sales, up to SIXTY registers can be open at one time. So the line moves at a relatively fast pace. If you see something you like in the ad, make sure you get it ASAP because the good things usually are gone halfway through the first ad day. Fry's really is a place where you will find products you cannot find elsewhere, especially when you are building your own computer.