I recently went to Kraft Motorcars' new location on Mahan. I like the new location as it better showcases the fine cars (Nissan and Volvo) that they have had for years at their delapitated location on the other side of town. The sales staff is very knowledgeable and friendly, and had no problems letting me test a car (even though I said I was only thinking of purchasing in the next 6 months). I didn't really feel like I was getting a hard-sell at any point during the lot visit, although the salesman did quote me prices and trade-in values without my asking. I found that the prices they were asking where a lot higher than other area dealerships. In fact, when I called Jacksonville and visited the Thomasville lot, the initial prices quoted were at least $3000 less than Kraft for the same model/edition (without negotiation). Perhaps they are still paying off their re-location, or just assume that they can get away with high prices in a college town. My advice: worth a visit, but shop around.