Noah's is what bagels are meant to be like--not these hard, chewy doughnuts you find in the supermarkets. They're opened as early as 6:00AM for working people and they have about 20 different varieties...including some that are seasonal (like pumpkin for october and cranberry for december). They also have about a dozen varieties of shmears (flavored whipped cream cheeses). My favorite combination is Sun Dried Tomato bagel with Salmon Shmear. YUM!