I wouldn't say that I'm an addict cuz I don't drink it daily, but I love coffee...more for what it tastes like than what it can do to me. Heh. Peet's is REAL coffee. It has a nice rich flavor and aroma, and you can even request french pressed. It is not watered down like other chain coffee places. And there is very little of that harsh acidic taste of most other brands of coffee. They have great service and most of their shops have a very relaxing ambiance.