The name immediately suggests more charm and intellect than a thousand B. Dalton's or Barnes & Nobles or Borders (notice all the B's?) could offer. And to visit this store will not disappoint.
The store is enormous, feeling like a carved out wooden warehouse, with that musty book smell that the chain-stores are missing, here fully intact. Books are stacked so high that it seems astounding there could be such an abundance of human expression available (and considered to be valuable enough to buy/sell.) The sections are labeled clearly enough and, if you enjoy book-shopping, it could be several hours well-spent to wander the aisles.
They also carry a nice swath of magazine titles, including back-issues of many that might be otherwise difficult or impossible to obtain.
If you wander far enough, you'll find the used-book area. I always check here first, but rarely find what I'm looking for. Still, there are many gems available for a few dollars less than retail.
The staff are abundant and knowledgeable. They appear to have a genuine appreciation for the written word.