Seriously, this store has a cult following. There's even an American Girl "package" at the Wyndham Hotel. I don't even want to know what it contains but it brings a slew of moms and daughters with their gigantic American Girl shopping bags to the hotel and to the area and they take up WAY too much room. I also think there's an element of spoiling going on when kids are allowed to get that much stuff. These girls walk around with facial expressions that switch back and forth between awe at all the stuff they can get from this store, and smirks of contempt for everyone else. Plus when it comes down to it, these dolls are too nice to really even play with. Brush their hair once and it never looks nice again. What ever happened to Barbie dolls??