I like Magnolia. I have found myself popping over to have a cupcake when I didn't really need one - IF I happened to be in the neighborhood.
I do not make special trips here. "Why" you ask?
The lines/the staff moving one along. I find them unpleasant. I feel pressure to decide what I want too quickly without being able to analyze the good before me. That is why I have never tried anything but the cupcake (from self serve in the front window).
It's disappointing but true.
Maybe one day I will luck out and be able to peruse the merchandise before laying out the cash.
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