We have frequent flier miles with Alaska. And what is so great about that you never lose your miles. Since my husband and I fly occasionally to visit family it takes us awhile to build up enough miles to turn in for a free flight. Also, they have other airlines that we can book on and still get miles for Alaska's Frequent Flier Plan. Recently my husband flew on American Airlines for business and got miles for his frequent flier plan.This was an added bonus to the business trip!
We have always had excellent service, easy ticket purchasing, choices of seating, reliable & on-time flights ( in fact we have arrived early on several of our flights), easy check-in, nice flight attendants on all of our flights with Alaska Airlines.
I just wish they flew to Denver where my brother lives. That may come in the future since they did set up a flight to Denver from Seattle, so now I need to wait for Southern California to Denver. But we have no problem getting to northern Oregon where my daughter lives and most of our flights are to that destination.
The price of the tickets are comparable to the Southwest Airlines ticket prices and I don't have to stop in San Jose or Oakland - I can go non-stop. So for a few dollars more I fly Alaska Airlines to get the non-stop flight. It is seldom that you can get a Southwest Airline Ticket that doesn't involve some kind of stop or stops and you end up adding hours to your traveling time. I don't want to spend all day in a plane and airport - I want to get to my destination so I can enjoy the people I came to visit. My husband just went on a business trip to Albuquerque, N.M. and had to fly through Phoenix to get there. It tried real hard to get an American flight but since it was last minute there were not very many flights available for the next day. Then he could have received more flight miles for Alaska. http://www.alaskaairlines.com