While I love the quality and selection of the foods at Whole Foods, the prices are often too steep. Trader Joe's provides a good alternative, selling some, but not all organic foods, and carrying many of the specialty items under their own label to keep the prices low. They offer a money back guarantee on all their items--If you taste it, and you don't like it, they'll take it back and refund your money. I've never taken anything back, but I like the philosophy. It's a store with character, too. The store is decorated with hand drawn sketches, and the boating theme carries throughout the store. They offer samples sometimes in the afternoons/ evenings. In particular, their cheese selection is excellent at very reasonable prices.