I love getting my daughters pictures done at JC Penny Company. The quality of the pictures always amaze me. The price for a variety of pictures is decent as long as you have a coupon. JC Penny Company does offer a membership type card that is a great bargain if you get your little ones pictures done a lot. My only complaint is sometimes they have unfriendly photographers. I think they would make a lot more money if all the photographers were kid friendly.