UVW produces wristwatches using a unique style -- an ultraviolet LED built into the watch. The watch faces are made with material that glows under UV light, so the effect in a dark room is truly unusual. Not only that, but their designs are unique, ranging from a cow being abducted by a UFO to a race-car speedometer to a more traditional watch face that just looks good and tells time.
Right now they only seem to be selling the watches via their website, uvwatch.com. The watches are not cheap, but are made with Swiss timepieces and have lots of classy details. When mine arrived it was in a very nice package, including a polished wooden box and a UVW pen. I was really impressed with how much detail work there was, both on the watch itself and in the packaging. This is definitely something to check out if you're into watches, or looking for an unusual gift.