For all you girly girls and fashionistas this is a small slice of heaven. While it can't compare to Sephora or Ulta it does our small community justice. They carry a good variety of popular cosmetics at reasonable prices. The best part is the make up artist. You'll find stations along the walls like at a beauty salon. Make up artist will choose products especially for you and apply them so you can see how good you can look! They also offer beauty classes for FREE. I absolutely adored this store. Its right between UP mall and Target Supercenter in a little strip mall. One word of caution. Beware the lip venom! OUCH!