So many people shop at Amazon and Barnes and Noble that it is a wonder that any small and independent shops still exist. I am happy to report that NYC still has a few and this is (in my opinion) one of the best. The people who work here are readers, God bless them, and they have opinions. If you go in and ask them for a recommendation, they will be happy to start you on the road to a new genre or a new author on a favorite genre.
I shop here just to put money in their coffers because I want them around to help me learn more about exciting literature and new voices.
Go. Spend. Enjoy.