PCC doesn't focus on cheap, though it's prices aren't really all that bad. It doesn't focus on variety, though it has most things you'll need. It doesn't focus on having everything in stock year-round, though it's suprsingly good at even that.
What PPC does focus on is healthy, organic, locally grown food. It's more expensive than what you'll find most other places, but it's better for you, not to mention better for the environment.
PCC Members ($60 lifetime fee) get monthly discounts.
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