The place is decent sized and has a good selection. Primary target would be little girls, age 14 and younger. Its not "brand name" so most older girls wont like it. As for the selection - it has good things. Most are like prints with little cute froggies and monkeys. Good pajamas and sleepwear. Also has cute clothes for work - but only if you want to wear things a few times. The quality isnt that great. Dont expect clothes to be too soft or long lasting. I think its great for a cute gift to wear once.