EMS sports is one of the big hain stores in the northeast for outdoor gear but I think I prefer to patronize REI. Not just because I am a north westerner but because EMS has a small selection and tends to open up stores in areas with expensive real estate which means the jacked up price to pay their rent is passed on to you. Sure, if you are in a pinch you can buy your North face coat or long underwear here but I think a person with a little extra time would go to REI or somewhere like REI instead. You can buy clothes, ski's, storage racks for your car, etc here. Customer service is friendly and unobtrusive but the
selection is small.