As long as you're not looking for first run movies, this is a great place to take the kids. It's only $1.99 per ticket! You can't beat that price anywhere. Of course, the concession stand is as outrageous as all other theaters, but at least you haven't already mortgaged the house for the tickets. My kids don't care if we see a movie the first day it comes out, so this is great for us. Just beware during school vacations--lots of day care programs, Y's, and camps also know about the cheap prices and bring kids in by the bus load!